Estate Agents
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MADE Hastings

Creating a clear differential for the new kid on the block, where perceptions are challenged and foundations put in place.

ESTABLISHING A BRAND STYLE TO CHALLENGE.

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HERITAGE TO BE PROUD OF

Born and raised in Hastings, the brand not only needed to reflect the team behind Made, but also encapsulate the town in more ways than one.

Creative, family orientated and one of the 'in' places to be, were driving factors behind the identity. A strong, and bold colour palette that is representative of the architecture in the town, combined with imagery of houses and prominent aspects of the surrounding area were key brand considerations to draw the in coming crowd from London and beyond.

THE PERFECT BLEND

Originally a team of two, Made have consistently gone from strength to strength. Regularly ranked number one on Rightmove and now a team of six, it’s their passion for putting people first and their attention to detail that is clearly changing the perceptions of their industry. But when coupled with a strong and limitless brand it’s the vision that is established from the outset that really set the foundations for continued success. Something that is clearly evident at Made.

INSTRUMENTAL IN HELPING US TO ACHIEVE OUR GOALS

OLIVIA ROWSE, DIRECTOR

Being a new start up, we were hungry to achieve big results, and change the shape of the common stereotypical estate agency. We needed creatives who understood that we wanted to challenge, and lead from the front. Not just follow the crowd. Twelve Yards Out have been great from day one, and instrumental in helping us to achieve our goals, with a brand that is loved by us, and the people of Hastings.

The brand has not only given us the foundations to progress, but it has changed perception, allowed us to flourish, and enabled us to communicate ourselves in a way that we never thought was possible.