Manufacturing
TwelveYardsOut Logo

Riverdale Global, GlobalBot

A brand campaign that aims to brighten the plastics industry with a mascot that builds awareness of expertise.

CAPTIVATING AND OFFERING SOMETHING DIFFERENT.

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THE INDUSTRIES BIGGEST 4 DAYS

NPE 2018, the industries most premier event only comes around every three years. An event that draws the crowds from far and wide. The campaign creative was explored through a variety of channels including exhibition stand design, print and digital application, iconography and animation. All of which were brought to life by the GlobalBot.

PIVOTAL IN BRINGING OUR PHILOSOPHY TO LIFE.

TIFFANY MAGUIRE, MARKETING MANAGER

Twelve Yards Out was pivotal in bringing our company philosophy and strong brand positioning to life through their creation of GlobalBot, which perfectly anchored our Computerized Color campaign. Originally developed for a premiere industry trade show, GlobalBot has since transcended into how we can best communicate our customer service excellence and industry innovation to the marketplace.