Campaign Asset Creation
Winning the latest round of funding from the NatWest Skills and Opportunities Fund, Let’s Do Business Group were tasked to deliver a campaign that caught the eye of budding Eastbourne based entrepreneurs.
To design a campaign that instantly captivated an audience with attention grabbing creative that effortlessly flowed across all print and digital touchpoints. A concept born out of personal experience was developed early on, where the key brand message of ‘Make It Your Own’ was established to highlight and demonstrate an understanding to the uniquely personal nature of the ideas, and USP’s of those who create them.
The Business Builder Programme setup by Let’s Do Business Group aims to assist entrepreneurs embarking on new horizons now and in the future. Workshops, training and business mentors have been put in place to assist and advise on business fundamentals from the start.
A refreshing simplicity, and a straight talking approach was rooted in the idea, which built impact that infused the creative.
It was great to collaborate with Twelve Yards Out on this project. A project that had an extremely tight deadline, and one that required a lot of campaign collateral. However, this did not faze the guys at all. They reacted to our brief with professionalism and hunger, where they expressed their thoughts on how to push the creative in a totally new direction. Something we were really in need of.
A small team with big ideas. They created a concept that had legs, and ultimately fed through all online and offline channels, including adverts, social media and a website. Working with Twelve Yards Out is exactly what you would hope for. A great team with a human approach. One which over delivered in both creative output and their on point service.