PUBLIC SECTOR.
LET’S DO BUSINESS GROUP.
Celebrating new ideas with an engaging brand campaign that aims to build the foundations for new business thinking.
CREATIVE THAT SPEAKS DIRECTLY TO THE PEOPLE BEHIND THE BUSINESS.
Winning the latest round of funding from the NatWest Skills and Opportunities Fund, Let’s Do Business Group were tasked to deliver a brand campaign that caught the eye of budding Eastbourne based entrepreneurs. We were tasked with the challenge of captivating an audience with attention grabbing creative that effortlessly flowed across print and digital application.
The creative concept behind the brand campaign was required to connect with people from all backgrounds, in all industries. A universal language that enabled the brand communications to speak on all levels.
We devised an idea that was born out of personal experience, where the key brand message of ‘Make It Your Own’ was established. This message was highlighted and demonstrated by an understanding of the uniquely personal nature behind these businesses and the USP’s of those who are behind them.
A STRAIGHT TALKING APPROACH WAS ROOTED IN THE IDEA, WHICH BUILT IMPACT AND INFUSED THE CREATIVE.
The campaign branding was rolled out in a variety of media, such as, posters, mailings, advertisements and a website to name but a few. A successful campaign that connected with people, and which brought Let’s Do Business Group into the forefront of business owners’ minds.
